Open Home Pro Blog

There recently has been a lot of discussion in the real estate industry about “Raising the bar”.  You can check out some of the discussion in Professional One’s Facebook Group, but the underlying values stem from providing a better experience for the consumer and agent’s holding themselves to a higher standard.

At Apple in 2001 we often referred to this as surprise and delighting your customers.  By going beyond a potential customers expectations for service and product you get them to tell their friends and possibly give you repeat business.

Sadly I think most agents fail to realize that “raising the bar” takes a lot of work.  It’s not as easy as verbalizing or pointing the finger online about bad practices.  You have to do the little things that make clients do things for you like buy you gifts :)

I’ve made it extremely clear from the start why we started Open Home Pro.  We felt there was a need in the industry for products and software that solve a real problem but also make you feel fuzzy inside.  You ever asked someone about their iPhone or an app like Path? They smile and talk passionately about it.  Now ask them about CRM solutions or their local MLS. Most times they’ll shrug their shoulders.  Those things keep us and I hope others up late at night knowing everyone can do better.

To raise the bar it requires hard work, innovation and the balls to invest yourself or capital in building solutions that matter.  It’s not as simple as slapping a badge on your profile online or using the hottest new gadget.  It’s about surprising and delighting your customer.